The Duck’s Guts is a boutique branding studio, based in Collingwood, Melbourne. We work with business founders and scaling businesses that have built something genuinely good and want a brand that reflects it. The work is thorough and strategic — from brand identity and positioning through to rollout across every touchpoint.
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About
Your brand presence is costing you sales
When a potential customer or investor discovers your brand, you only have a few seconds to appear credible. If your branding feels outdated, confusing, or no longer speaks to your customer, they’ll be onto your competitors, costing you opportunities that should have been yours.
The business has scaled, but the brand has been left behind
You’ve grown fast, but the brandhasn’t caught up. There’s adisconnect between your realvalue and how you’re perceived. Potential customers and investors aren't seeing the full extent of your value and capabilities, denying you opportunities you should be winning.
Every new branded project feels like you’re starting from scratch
Without a scalable design system, every new requirement becomes a rebuild. You lose time reinventing instead of growing. Your brand should move at the same speed as your business. Not slow it down.
